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Digital Marketing News

The Future of Paid Search Advertising

Paid search won’t last forever. And even though it’s the backbone of my own business, I can honestly say I’m glad. That’s because, as with any tech-driven industry, it means something even better will have replaced it. So how

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Top Tips for PPC Retail Campaigns

Pay-Per-Click (PPC) advertising is a vital part of any retailers online marketing strategy. But how can you ensure you’re getting it right and not wasting that all-important budget? Perhaps you’re investing a lot into your Google AdWords account, but not

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10 Best Ways to Optimize Mobile Landing Pages

Mobile only continues to grow more important every year. Google’s recent rollout of a mobile-first index only emphasizes this point. It also helps to reinforce the notion that mobile SEO is deserving of a significant amount of marketers’ time and strategic efforts. The differences

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SEO vs. PPC: Which is Better in the Long Run?

 It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and

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