A simple guide to learning digital marketing online. Perfect for experienced marketers looking to develop their skillset and beginners looking to find out more about the industry.

We live in a world where you can almost learn anything you want online. But how can you learn digital marketing online?

Whether you’re looking to develop your existing marketing skills or start with the basics, we’ve got you covered. Below is a list of some of our favourite online digital marketing resources, all of which are free to use.

In this blog you can learn about:

• SEO
• PPC
• Social Media 
• Email Marketing
• Digital Marketing Analytics 
• Content Marketing

Learn SEO (Search Engine Optimisation)

What is SEO?

SEO stands for Search Engine Optimisation. This is the process of increasing your site’s visibility when people search on Google, Bing and other search engines for products or services related to your business. Better visibility on your pages increases the likelihood of you attracting potential customers to your business.

Learn more about SEO with these resources:

What is SEO / Search Engine Optimization – Learn what SEO is and how it works (free).

SEO guide for beginners – A complete SEO guide for beginners (free).

SEO starter guide – A starter guide to SEO (free).

How to become an SEO expert – A guide to becoming an SEO expert (free).

SEO is an ever-changing industry. With Google reportedly making over 200 changes per year to its algorithm. This means even if you know everything about SEO, you need to monitor the industry for changes if you want to stay at the top.

Resources to stay on top of the SEO industry for changes:

Official Google blog – All the latest updates straight from Google.

Search Engine Land – The latest SEO news from a trusted source.

Search Engine Journal –  A source for all things SEO.

Learn PPC (Pay-Per-Click)

What is PPC?

In simple terms, PPC (pay-per-click) is a marketing strategy where you pay search engines and websites to advertise your website, products or services.

PPC gives you the opportunity to reach your target audience much faster than SEO but you have to pay for every time somebody clicks on your ad.

You can learn more about PPC and become PPC Certified with these resources: 

Google Skillshop – Learn and become Google Ads certified (free).

Your guide to Google Ads – A guide to Google Ads (free).

Bing Ads study guide – A study guide to Bing Ads (free).

The ultimate guide to PPC marketing – A guide to everything PPC (free).

Learn Social Media Marketing

What is social media marketing?

Social media marketing is pretty much what the name implies. It is the use of social media platforms to connect with your audience, drive website traffic and build your brand. This involves posting quality content, engaging with your audience and running social media ads.

The current major social media platforms are Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat, YouTube and Pinterest.

You can learn more about Social Media Marketing with these resources: 

Facebook Blueprint – Resources and courses for Facebook marketing (free).

Instagram Marketing – A guide to everything about Instagram marketing (free).

TikTok Marketing – Guides, updates and insights into TikTok marketing (free).

Twitter Marketing – A complete guide to Twitter marketing (free).

LinkedIn Marketing – A marketers guide to LinkedIn (free).

YouTube Marketing – YouTube marketing resources (free).

Pinterest Marketing – Pinterest marketing resources and guides (free).

Learn Email Marketing

What is Email Marketing?

Email marketing is a digital marketing strategy of sending emails to potential customers and existing customers, to make them aware of your products, discounts, company news and other services.

Executing effective marketing emails can convert prospects into new business, and turn one-time buyers into loyal returning customers.

You can learn more about Email Marketing with these resources:

Beginners guide to Email marketing – A beginners guide to all things Email marketing (free).

The ultimate guide to Email marketing – Everything you need to know about email marketing (free).

Learn Digital Marketing Analytics

What is Digital Marketing Analytics?

Digital marketing analytics is the process of analysing and reporting on marketing data collected through digital channels. In simple terms, looking at how your audience is interacting with you online.

To do this, you will need to become proficient with data analysis tools and data reporting tools such as:

Google Analytics

Google Search Console

Google Data Studio

SEMRUSH

Hubspot

You can learn more about Digital Marketing Analytics with the resources below:

Google Analytics Academy – A list of Google Analytics guides (free).

Getting started with Google Data Studio – A guide to using Google Data Studio (free).

About Search Console – An introduction to Google Search Console (free).

Learn Content Marketing

What is Content Marketing?

Content marketing is the process of planning, executing and publishing content by creating relevant blogs, social media posts, videos and other content types. The goal is to reach your target audience and boost your brand awareness, engagement and sales of your products or services.

You can learn more about content marketing with the resources below:

Content marketing strategy – A guide to content marketing strategy (free).

Content marketing beginners guide – A beginners guide to all things content marketing (free).

Digital Marketing online learning tips

Learning Digital Marketing is not a fast process, it takes a lot of hours reading and practicing different techniques. The good news is, you can do it all online. 

If you’re thinking about starting to learn Digital Marketing online, follow these tips:

Begin with SEO – Many of the concepts used around Digital Marketing are based on SEO principles. Learning about SEO will make it easier to understand everything else

Speak to other Digital Marketers – A great way to learn is to speak with other marketing professionals. They can make the transition from learning to putting your knowledge into action much easier. As well as getting a few tips that aren’t on any blog posts.

Practice makes perfect – Once you understand the basics, just keep practicing. Try it yourself, analyse the results, learn from it.

Start your own digital marketing blog – Creating your own blog will allow you to put the skills you are learning into practice. Pro tip: The best way to learn is to actually do it!

Get certified along the way – As your progressing with your learning, try to get certified along the way. It’s a great way to show your expertise and motivate yourself to keep learning.

Keep learning – The digital marketing industry never stops changing, so neither should your learning. Make sure to stay on top of any latest news, algorithm updates and any other developments within the industry.

If you’re an experienced marketer looking to take the next step in your career or if you’re an aspiring marketer looking for a way into the industry, we could have the right job for you.

Browse our latest Digital Marketing jobs and see how we can help your career!

Hope this blog helps! If you have any helpful tips or resources, please leave them in the comments!