The job market is now more competitive than ever. This means that if you’re looking for a new Digital Marketing job, you’re going to be up against some tough competition. Writing a strong Digital Marketing cover letter is a good way to get an advantage.

In this blog, we will give you all the information you need to write the perfect cover letter so you have the best chance of securing that new job.

Address the hiring manager

At the start of your cover letter, it’s important to address the company. But a lot of the time, people are very generic in their approach. Instead of this, why not address the hiring manager?

To stand out against other applications, you should address the hiring manager specifically. But how do you know who the hiring manager is? Here are some ways to find out:

• Do some digging through LinkedIn to see who the manager is for your position
• Call the company directly and ask for the name of that hiring manager
• Connect with any connections you have at the company to see if they know

When you find out who the hiring manager is, you can direct your cover letter specifically to them. This shows that you are serious about wanting the job, and will help your CV to stand out amongst others.

Get straight to the point

You don’t need a long introduction that’s going to lose the hiring manager’s attention. Start by getting straight to the point.

Begin by introducing yourself and what job you’re interested in. Then go straight into why you are the right person for the role.

To do this, you need to analyse the job description and take notes. What are the main skills they’re looking for? What type of experience is required?

Also, take note of repeated keywords in the job description. Are they looking for someone with Google Ads experience? Be sure to mention your experience with Google ads. Not to forget what campaigns you’ve worked on.

Don’t copy from your CV

This is a common mistake people make on their cover letter. Your CV is a broad overview of your experience, whereas your cover letter should explain your experience in more depth.

For example, if your CV mentions you’ve worked with huge advertising budgets, use your cover letter to explain this in greater detail.

You can also use your cover letter as a place to highlight the best achievements of your career so far. So don’t just repeat your job history, explain specific experiences that show your value.

Every word counts

Your cover letter is the first thing a potential employer will see about you. It is likely that there will be a huge number of candidates, so it’s important to stand out.

To do this, you need to keep your cover letter focused and to the point. Don’t take paragraphs to explain one achievement, as it will lose the hiring manager’s interest.

Also, make sure to do some research on the company, and find out about their culture. This will give you a good idea of how formal you should be.

Have a strong CTA to close

The end of your digital marketing cover letter is your chance to make one last final pitch.

Think about a few of these things:

• Why should the company hire you over all the other candidates?
• What value will you bring to the company and why are you the best choice?
• Explain what your future would look like at that business and how you would make a difference.

Finish by including your email address and phone number. Also, don’t be afraid to mention that you’re looking forward to hearing back from them. As well as how keen you are to meet them for an interview.

Digital Marketing cover letter tips and more

Now that you know all about these digital marketing cover letter tips, it’s time to put them into practice. Take a look at these Digital Marketing jobs.

There are other things that you can do to give yourself a better chance of getting invited into an interview, including making the perfect Digital Marketing CV and Digital Marketing Portfolio.