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Senior Email Marketing Manager

Job Title: Senior Email Marketing Manager

Location: Berlin

Salary: Up to €60,000

 

My client has over 20 years of experience in the gaming industry and is currently hiring a Senior Email Marketing Manager to define and implement new CRM strategies and platforms into the company.

The role will play a key part in the company’s growth; so they are therefore searching for a motivated, analytical team player who will define and execute direct marketing campaigns in line with the company’s key message and branding.

 

Daily Tasks

  • Defining and executing direct marketing campaigns
  • Designing and implementing targeted email and in-product messaging campaigns for diverse cohorts
  • Tracking metrics for your marketing tools/programs and activities in order to gain insights and optimize the funnel
  • Designing user stories
  • Own and build scalable email programs in support of ongoing campaigns as well as email nurture programs
  • Developing campaign ideas to support email, social media, digital ad, and other customer touchpoints

 

Required experience for the Senior Email Marketing Manager

  • 3+ years of experience as Email Marketing/CRM Specialist
  • Strong analytical skills and knowledge of Email Marketing Performance Metrics / KPIs, lead nurturing, marketing automation as well as web analytics
  • Proven experience with CRM and Email Marketing tools
  • Knowledge of the latest digital marketing trends
  • You are tech-savvy and feel comfortable learning new programs/tools
  • Hands-on mentality
  • Outstanding communication and writing skills as well as high attention to detail
  • Project management experiences, especially implementing new tools and working closely with developers
  • Solid understanding of HTML and SQL, some programming skills in Python or JavaScript would be a big plus
  • Fluent in German and English

 

Company Benefits

  • 30 days holiday
  • Company trips and events
  • Exciting progression opportunities

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