Performance Marketing Manager job in Berlin | €50,000 | Herd Digital

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Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Berlin

Salary: €50,000

 

We’re currently hiring a Performance Marketing Manager for our client in Berlin, with over 20 years of experience in the gaming industry. This role will bring the company’s growth and success story to the next level.

 

About the Performance Marketing Manager role

  • Define and scale the company’s overarching performance marketing strategy globally to drive more efficient acquisition
  • Manage the day-to-day execution of marketing activities across paid search, paid social, and display
  • Partner with the design and marketing teams to drive continuous improvements in messaging and creative to increase engagement and conversions
  • Develop reporting to demonstrate the value of paid media and the impact on key business metrics
  • Assist in the identification and evaluation of new tools, data streams, technologies and tactics to enhance customer acquisition through paid channels
  • Develop and implement an ongoing testing culture
  • Analyse user journey to create CRO initiatives
  • Manage the paid media budget

 

About you

  • 2+ years of experience in performance marketing
  • Ideally  specialise in Google Ads
  • Knowledge of analytics and tracking tools for online channels (Facebook Pixel, Google Analytics, Data Studio, Excel, etc.)
  • Data-driven marketer with an analytical mindset
  • Fluent English

 

Benefits

  • 30 days holiday
  • Company trips and events
  • Exciting progression opportunities

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