Job Title: Paid Social Director (Sport and iGaming)

Location: London (Hybrid)

Salary: £70,000 – £100,000 + generous bonus

The Company

The company is already well-established but has maintained its ambitious scale-up mindset. They have a global presence with multiple offices across the planet and are looking for a new addition to their London HQ. They also have a sports undertone, partnering with some of the best-known sports media outlets on the planet.

They’ve built a strong reputation for attracting and retaining top digital talent in the UK, with an employee retention rate significantly above the industry average, largely driven by a culture where high performance is recognised, rewarded, and progression is tied to impact rather than tenure.

Culture plays a big role here. Expect regular socials, immersive events, and an annual international company trip to destinations such as Barcelona, New York, and Rome. Known for their forward-thinking approach to marketing, they are looking for someone who shares that mindset. High performers are rewarded through a generous bonus structure, profit share scheme, and additional performance incentives, meaning your success directly contributes to your earning potential.

The Role

As Paid Social Director, you will take ownership of digital performance strategy across paid social and wider acquisition channels, driving scalable growth across international markets.

This is a senior leadership role combining strategic direction with hands-on performance ownership. You will shape channel strategy, identify new growth opportunities, and ensure campaigns deliver strong commercial outcomes.

You will also play a key role in leading and developing a high-performing team while staying closely connected to execution, testing, and performance optimisation.

Key Responsibilities

• Lead digital performance strategy across paid social and wider acquisition channels, driving scalable growth across international markets
• Own channel performance and deliver efficient customer acquisition through data-led optimisation and continuous testing#
• Identify and scale new growth opportunities across platforms, audiences, geographies, and emerging formats
• Ensure strong alignment between creative, media, and performance strategy to maximise commercial impact
• Build and lead structured testing frameworks across campaigns, funnels, and acquisition journeys
• Partner with analytics and technical teams to ensure robust tracking, measurement, and reporting accuracy
• Lead, mentor, and develop a high-performing paid media team in a fast-paced, high-growth environment
• Stay ahead of platform innovation, market trends, and competitor activity, attending industry events and international conferences to inform strategy and unlock new opportunities

About You

• Minimum of 6 years’ experience in paid social or performance marketing
• Proven experience within iGaming or other highly competitive, regulated digital sectors
• Demonstrated experience leading, managing, and developing high-performing teams
• Strong track record of scaling performance-led acquisition campaigns and delivering measurable commercial growth
• Highly commercial and analytically driven, with a strong focus on optimisation, efficiency, and impact
• Confident and credible communicator with experience influencing and collaborating with senior stakeholders across the business

What’s On Offer

• Highly competitive bonus structure with significant upside potential
• Profit share scheme linked directly to business performance
• Additional performance-based incentives that meaningfully reward impact
• Hybrid working from a modern London HQ
• Regular international travel for industry events, conferences, and team offsites
• Annual company trips to global destinations including Barcelona, New York, and Rome
• High-performance culture where progression is based on impact, not tenure
• Strong autonomy and ownership from day one
• Regular socials, immersive team events, and a genuinely collaborative environment
• Clear opportunity to shape and build a high-growth function within a global business

JOB ID: #3586005