Paid Social Ads Lead Job - Remote in Germany/ Berlin - Herd Digital

Digital Marketing Recruitment Agency

What’s your specialty? Find your dream Digital Marketing job with us.

Paid Social Ads Lead

Paid Social Ads Lead

Location: Berlin, or Remote in Germany. Must Currently reside in Germany to be considered.

Salary: €55,000 – €75,000  

Languages: Fluent in German

Company Culture: Collaborative culture, creative environment, flexible remote/ hybrid working.


A leading, Creator driven, full service Social Media Agency with offices in Berlin, Hamburg, and Cologne is looking for a Paid Social Ads Lead to join them in creating creative full funnel marketing campaigns and leading a small team of experts.

The business prides itself on a collaborative and creative environment, being the first to test and try new things, creating their own shows and awards. Combining performance, creative, organic social, influencer marketing and production, and being at the forefront of the latest technology, building their own software and social listening tools, this agency has been paving the way for almost a decade.

With big but sustainable growth plans over the next couple of years, the company is offering a generous development budget and a chance to work on some of the biggest clients around, such as TikTok, Kellogg’s, Bauhouse, Storck, Telefonica (o2), Beiersdorf, Aldi and more. They are a profitable agency of over 100 people that has just received funding from an investor to further their stability and growth.


Your Responsibilities as Paid Social Ads Lead

As a Paid Social Ads Lead, your primary responsibility will be setting up Paid Social Ads for full funnel campaigns and leading a small team of 4 people. Your day-to-day responsibilities will include:

  • Manage budgets between €50k and €100k per month across full funnel campaigns with goals oriented around conversions (sales, and lead generation) and awareness.
  • Project manage 3-5 client accounts and act as the main point of contact for the client, with presentations for post campaign analysis, optimisations, pitching new ideas and set ups.
  • Activate campaigns across Meta and TikTok, as well as other Paid Social channels.
  • Analyse, optimise, and report results to clients in the form of presentations.
  • Strategic ownership of all Paid Social platforms, campaigns, and budgets for designated clients.
  • Collaborate and project manage other teams, such as the creative team to see what creatives are working, what competitors are doing, and what creatives the team should be using.
  • Cross sell and upsell to clients in order to increase media spends and scale accounts.
  • Leading a team of 4 junior to midlevel Paid Social experts.


Your Experience & Skills

You will have an individually tailored progression plan and an individual development budget along with regular one-to-one meetings with your Manager, a buddy system to help with the onboarding, and knowledge share via an affiliation with MasterPlan. If you are not already a Team Lead, you will be on a fast track progression plan to make you a Team Lead within the next 6-9 months.

The agency does, however, ask that you roughly fit the following criteria:

  • 3+ years of experience in Paid Social across Meta and TikTok as a minimum.
  • German native speaking or C2 level and are a strong communicator.
  • Experience managing budgets of at least €30k per month across multiple clients.
  • Lower funnel experience, with focus on conversion and lead generation based performance KPIs.
  • Understanding of social creatives and the latest creative trends.
  • Managed or mentored 2+ juniors or mid-level marketing managers.
  • Strong communication skills with the confidence and experience delivering presentations to clients.


Company Benefits

  • Up to 30 days holiday.
  • Mobile and flexible working as well as up to 6 weeks of workcation.
  • Modern Apple equipment.
  • MacBook pro, keyboard, and mouse when you start, plus a second screen for those who work fully remote.
  • Urban Sports Club.
  • membership where you can invite up to 4 friends and family.
  • Employee discounts such as plantclub and FutureBens.
  • Extra vacation day on top of your birthday.
  • Modern offices with own bar and roof terrace in a great location (Schlüterstraße).


Even if you’re not sure if you’re quite right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.


Got a question?

We're here to help. Check out our FAQs, send us an email or call us on 0208 629 6006.