Paid Media Specialist job in London - Up to £50,000 | Herd Digital

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Paid Media Specialist – #3630001

Title: Paid Media Specialist

Location: London (Hybrid, flexible)

Salary: £35,000 – £50,000 + bonus

 

The Company

This is a fast-growing, modern digital organisation working across performance marketing, creative, and technology. The business is built on a high-performance mindset, with a simple belief: the best ideas win when they are backed by data, speed, and ambition. Everything is focused on outcomes rather than hierarchy or unnecessary processes.

You’ll be joining a team that moves quickly, thinks commercially, and is always looking for ways to improve. Testing and optimisation are part of everyday decision-making, and if something can be improved, it will be explored and acted on.

There is a strong culture of ownership and trust. You’ll be given real responsibility, encouraged to challenge thinking, and supported to make an impact without unnecessary layers of approval. People who thrive here tend to be proactive, independent, and comfortable being accountable for results.

This role offers exposure across the wider Paid Media landscape, working across PPC, Paid Social and Programmatic campaigns while collaborating with specialists across the business. You’ll gain valuable experience across integrated media strategy, campaign operations and emerging technologies, giving you the opportunity to broaden your commercial understanding and develop as a well-rounded Paid Media specialist.

The culture is ambitious and high-energy, but also balanced and supportive. High performance is rewarded through a generous bonus structure, profit share scheme, and additional incentives that reflect contribution and impact.

Outside of the day-to-day, the business invests heavily in its people and culture, with regular socials, team experiences, and annual international trips to destinations such as Barcelona, New York, and Rome.

 

The Role

As a Paid Media Specialist, you will support the delivery, management and optimisation of multi-channel digital campaigns across Paid Search, Paid Social and Programmatic. This is a hands-on role focused on campaign execution, performance improvement and operational excellence, while contributing to wider media strategies across key client accounts.

You will work closely with channel specialists and internal teams to ensure campaigns are launched accurately, tracked effectively and continuously improved to deliver strong results.

The role will have a strong focus on Paid Search (60%), alongside Paid Social (30%) and Programmatic (10%), with opportunities to gain exposure across wider digital and offline media channels.

 

Day-to-day responsibilities

  • Support the setup, trafficking and optimisation of digital campaigns across PPC, Paid Social and Programmatic platforms.
  • Build and configure campaigns, ensuring accurate implementation, tracking and campaign delivery.
  • Monitor campaign performance, assisting with reporting and identifying opportunities to improve results.
  • Work with tools such as Google Tag Manager and Looker Studio to support campaign tracking, measurement and reporting.
  • Help identify opportunities to improve processes, workflows and efficiencies across the team.
  • Collaborate with specialists across Paid Search, Paid Social, Programmatic and wider media channels to support integrated campaign strategies.
  • Contribute to developing knowledge across areas such as holistic search strategy, AI search and emerging platforms including ChatGPT.
  • Stay up to date with industry trends, attend relevant events and share new insights and ideas with the wider team.

 

Skills & Experience

  • Experience managing Paid Media campaigns, either agency-side or in-house.
  • Good understanding of Paid Search, Paid Social, or other digital advertising channels, with an interest in developing across a broader media mix.
  • An analytical mindset with the ability to use performance data to identify opportunities and optimise campaigns.
  • Experience using campaign tracking or reporting tools is advantageous but not essential.
  • Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
  • A proactive attitude with a willingness to learn, bring ideas to the table and continuously develop.

 

Benefits and Perks

  • Hybrid working with modern London HQ access.
  • Flexible hours (8am–10am start window).
  • Generous bonus + quarterly profit share.
  • Commission for referrals, cross-sell and upsell.
  • 25 days holiday + birthday off (up to 30 with tenure).
  • Annual international company trip.
  • Monthly socials and rooftop events.
  • Culture Credits monthly wellbeing budget.
  • EU travel opportunities for client meetings and events.

 

JOB ID: #3630001

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