Job Title: Marketing Director

Location: Norfolk (4 days per week in office, 1 day remote)

Salary: £70,000 – £100,000 + generous bonus

The Company

This is an exciting opportunity to join one of the UK’s fastest-growing digital consumer brands – a disruptive force with a passionate customer community and ambitious plans for global expansion. Renowned for its bold creativity, innovative product development, and seamless customer experience, the company has grown rapidly in recent years, becoming a household name in its space.

Operating in a high-volume, high-velocity digital environment, the brand blends best-in-class technology with a deep understanding of consumer behaviour. As it continues to scale across new international markets and digital verticals, the business is now looking to hire a Marketing Director.

Role & Responsibilities

As the Marketing Director, you will take ownership of the overall marketing strategy across a portfolio of consumer-facing brands, leading the integration of Paid Media, TV, CRM, and broader brand and performance marketing activity.

This is a senior leadership role with a strong focus on both acquisition and retention, with an increasing emphasis on driving lifetime value and repeat purchase behaviour across a large and engaged customer base.

Key responsibilities include:

• Owning the end-to-end marketing strategy across multiple consumer brands and verticals
• Leading performance and brand marketing activity across Paid Social, TV, Organic Social and CRM
• Driving a shift towards retention and repeat purchase strategies to maximise customer lifetime value
• Overseeing acquisition strategy across high-frequency, performance-led marketing channels
• Working closely with creative, product, and brand teams to ensure cohesive campaign execution
• Leading on marketing effectiveness, including attribution modelling and Marketing Mix Modelling (MMM)
• Owning senior stakeholder management and providing clear, data-led insight to the leadership team
• Identifying new growth opportunities across channels, audiences, and international markets

This role sits within the senior leadership team alongside the Heads of Operations and Finance, and will act as a key on-the-ground leader within the business.

Your Skills & Experience

• Approx. 8+ years’ experience in marketing, ideally in high-frequency, performance-led environments (e.g. competitions, iGaming, ecommerce, subscriptions)
• Strong expertise across Paid Social, TV, and/or Organic Social (at least two required)
• Proven experience in both acquisition and retention marketing strategies
• Strong understanding of attribution modelling and Marketing Mix Modelling (MMM)
• Experience working closely with creative teams to shape performance-led content
• Comfortable operating in fast-paced, high-growth environments
• Strong leadership experience, ideally managing multi-channel or multi-brand marketing teams
• Open to both in-house (preferred) and agency backgrounds

Company Benefits

• 25 days holiday plus bank holidays, increasing with tenure up to 32 days
• Hybrid working (Norfolk-based role)
• Generous bonus
• Company events, lunches, and social activities
• Fast-growing business with strong progression opportunities
• Exposure to senior leadership and strategic decision-making
• Ownership of a high-impact marketing function within a scaling brand

Interview Process

1. 30-minute video call with the hiring lead
2. 60-minute face-to-face presentation with senior leadership

JOB ID: #3607507