Job Title: Influencer Lead

Location: London (Hybrid Working, 2-3 days a week in the office)

Salary: £60,000 – £70,000

The Company

A leading global social media agency, renowned for its innovative campaigns and work with some of the world’s biggest brands, is seeking an Influencer Lead to join their team in London. This agency works across high-profile B2C accounts, and with its continued expansion, is looking to grow its digital team with talented individuals.

The company fosters a collaborative and supportive culture where trust and autonomy are highly valued. With a strong focus on career progression, there is significant opportunity to grow within the agency.

Role Overview

As the Influencer Lead, you will take charge of all things influencer marketing, from sourcing and managing talent to leading creative campaigns. This is a leadership role perfect for someone with extensive experience in influencer strategy and a deep understanding of the social media landscape.

• Talent management expertise: Collaborating with talent managers, managing contracts, and negotiating costs to ensure the best partnerships and value.
• Creative campaign leadership: Overseeing the creative process for influencer campaigns, ensuring alignment with brand objectives and audience engagement.
• End-to-end influencer management: Managing every aspect of influencer partnerships, including identification, outreach, contracts, and performance evaluation.
• Strategic planning: Designing and executing influencer marketing strategies that drive measurable results for high-profile clients.
• Team collaboration: Working closely with social strategists, designers, and account managers to deliver integrated campaigns.
• Budget and cost management: Ensuring influencer collaborations are executed within budget, delivering maximum ROI.

Skills & Experience

• Extensive experience: 6-7 years of experience in social media and influencer marketing, with a proven track record of leading successful campaigns.
• Deep influencer knowledge: A comprehensive understanding of working with talent managers, contracts, costs, and industry best practices.
• Creative leadership: The ability to lead on campaign ideation and execution, ensuring innovative and engaging influencer content.
• Strategic mindset: A knack for designing impactful influencer marketing strategies tailored to client goals.
• Strong negotiation skills: Experience managing budgets, negotiating contracts, and maximising value from influencer partnerships.
• Collaborative approach: Excellent communication skills to coordinate with internal teams and external stakeholders effectively.

Company Benefits

• Hybrid working model: Flexibility to work from home 2-3 days a week.
• Career progression: Opportunities to grow within a rapidly expanding social media team.
• High-profile clients: Work on retained accounts for globally recognised B2C brands.
• Supportive culture: A collaborative environment that values innovation, creativity, and work-life balance.
• Impactful work: Lead on creative campaigns that make a tangible impact on client success.