Job Title: CRM Manager

Location: Norwich Area (Office-based – 5 days per week)

Salary: £35,000 – £40,000 + benefits

The Company

Join one of the UK’s fastest-growing digital consumer brands, a creative, ambitious business that has built a loyal customer community and a strong reputation for innovation. Known for its distinctive products, bold marketing, and customer-first mindset, the brand has experienced rapid growth and continues to expand its digital footprint.

Operating in a fast-paced, digital-first environment, the company places customer engagement at the heart of its growth strategy. With multiple brands and a growing customer base, CRM plays a crucial role in how the business communicates, builds loyalty, and drives repeat purchase.

As the business continues to scale, it’s now investing further in its CRM capability and is looking for a CRM Manager to take ownership of day-to-day lifecycle activity and help elevate customer communications across channels.

This is an excellent opportunity to join a high-growth business at an exciting stage, with real scope to develop your skills and make a visible impact.

Role & Responsibilities

As CRM Manager, you’ll be responsible for delivering and optimising CRM campaigns across the customer lifecycle. Working closely with the wider marketing, data, and product teams, you’ll ensure customers receive relevant, timely, and engaging communications.

This role is hands-on and execution-focused, ideal for someone with a solid CRM foundation who’s ready to step into a role with more ownership and responsibility.

• Build and send CRM campaigns across email and other owned channels.
• Support customer lifecycle activity including onboarding, engagement, retention, and reactivation.
• Manage segmentation and basic personalisation to improve relevance and performance.
• Set up and maintain automated journeys and triggered communications.
• Run A/B tests to optimise messaging, creative, and send times.
• Track and report on CRM performance, highlighting insights and opportunities.
• Work closely with internal teams to ensure CRM aligns with brand and business goals.

Skills & Experience

• Around 2+ years’ experience in a CRM, lifecycle, or retention marketing role.
• Hands-on experience using a CRM or email marketing platform such as Klaviyo, HubSpot, Braze, Salesforce Marketing Cloud, or similar.
• Understanding of customer lifecycle marketing and segmentation.
• Comfortable analysing campaign performance and using data to optimise activity.
• Strong attention to detail and good organisational skills.
• Proactive, eager to learn, and comfortable working in a fast-paced environment.

Company Benefits

• 25 days holiday + bank holidays.
• Office-based role (5 days per week) in the Norwich area.
• Private healthcare and dental cover.
• Wellbeing initiatives and mental health support.
• Training and development opportunities to support your growth in CRM and lifecycle marketing.
• Clear progression as the CRM function continues to develop.
• Regular team lunches and company events.
• Modern office environment with up-to-date tech.
• Inclusive, collaborative culture where ideas and initiative are encouraged.
• Opportunity to make a genuine impact in a growing digital brand.