Job Title: CRM Director

Location: London (Hybrid)

Salary: £90,000

The Company

This is an opportunity to join a rapidly growing consumer brand with a loyal customer base and bold plans for international expansion. Having scaled significantly in recent years, the business operates in a fast-paced, high-volume digital environment and is known for delivering engaging customer experiences across a wide range of products and services. As the company continues to expand into new markets and digital verticals, they are now looking to hire a CRM Director to lead the customer lifecycle strategy across multiple brands.

Role & Responsibilities

As CRM Director, you’ll be responsible for launching and owning the company’s CRM function from the ground up. Working within a dynamic and fast-moving marketing team, you’ll design and implement multichannel campaigns that drive daily customer engagement and long-term retention.

Your key responsibilities will include:

• Leading the development and execution of a full-funnel CRM roadmap, from onboarding to reactivation
• Planning and delivering campaigns across email, SMS, push, and in-app to support daily and seasonal performance goals
• Ensuring CRM platforms (e.g., Klaviyo) are scalable, reliable, and integrated with the broader marketing tech stack
• Collaborating with stakeholders across Brand, Product, Data, and Engineering to deliver best-in-class CRM experiences
• Taking an analytical approach to segmentation, performance optimisation, retention, and LTV growth
• Acting as the strategic and hands-on CRM lead across multiple customer brands and verticals

This is a standalone role, so a mix of strategic thinking and hands-on execution is essential.

Your Skills & Experience

• 8+ years of experience in CRM within fast-paced digital businesses – ideally ecommerce, fintech, gaming or similar sectors
• Hands-on experience with platforms like Klaviyo, including segmentation, automation, and integration work
• Strong commercial mindset with a deep understanding of attribution, testing, and ROI analysis
• Confident working cross-functionally with Data, Product, and Brand teams
• Comfortable in agile, high-volume marketing environments
• Detail-oriented, data-driven, and excited to build a CRM function from scratch

Company Benefits

• 25 days holiday
• Hybrid working with a London office (free coffee, beers & regular social events)
• Regular team lunches and social perks
• Opportunity to work on a high-profile brand with millions of customers and bold growth ambitions
• Clear progression opportunities as the company expands into new markets and digital verticals

Ready to build something from the ground up and make a real impact? Apply now to lead the CRM strategy for one of the UK’s most exciting consumer brands.