PPC Live #17 Lands in London on July 31st
We’re back! PPC Live #17 is happening on Thursday July 31st, and we couldn’t be more excited to welcome you to another evening of smart strategies, powerful insights, and genuine PPC community connection.
Whether you’ve been with us since Day 1 or you’re new to the scene, PPC Live is where paid media professionals from all backgrounds come together to learn, connect, and grow. And this edition feels extra special as we take a moment to celebrate just how far we’ve come – since our first edition in July of 2022.
From Idea to Industry Staple – The PPC Live Journey
PPC Live started as a simple idea in 2022: create an inclusive, practical, and down-to-earth event where people working in PPC could come together and talk about real-world challenges and strategies.
Fast forward to 2025, and we’re getting ready for our 17th event—with hundreds of attendees, industry-leading speakers, and a vibrant community that just keeps growing.
That growth is no accident. It’s the result of Anu Adegbola’s dedication to community, education, and representation in digital marketing. A seasoned PPC pro, podcast host, and mentor, Anu has built PPC Live with purpose—and it shows in every detail, from speaker selection to how we design each event to be open and welcoming for all.
Why PPC Live #17 Is Not to Be Missed
Here’s what you can expect on the night:
- Tactical Talks: Hear from expert PPC practitioners tackling everything from campaign structure to automation to performance tracking.
- Real Conversations: No fluff, no filler—just practical insights you can take back to your accounts.
- Chilled Networking: Catch up with fellow PPCers over drinks, snacks, pizza and cake in a relaxed setting on the roof top of Tug Agency. It is a celebration after all.
- Diverse Voices on Stage: True to our mission, expect a speaker line-up that reflects the full spectrum of the digital marketing world. We also have a panel session where everyone is encouraged to get involved with what has worked for them and it has always been a hit.
Save the Date!
- PPC Live #17
- Location: The rooftop of Tug Agency, 1 Leonard Circus #3rd Floor London EC2A 4DQ
- Date & Time: Thursday, July 31st, 5:30 PM–9:30 PM
Talks:
Talk 1 – Driving Real Business Growth With Google Ads – Paul Salame
Are your Google Ads really helping your business grow or just picking up easy sales?
Together, we’ll unpack how to identify high-impact activity through the lens of incrementality. From generic vs brand search, to PMax shopping strategies and user journey segmentation (new vs returning), learn how to shape campaigns that actually drive net-new revenue.
Talk 2 – How to crack PMax for ecom brands – Jérémy Courty
Beyond the basics – your pmax campaigns (retail) are struggling, now what? In this talk, we’ll cover advanced tactics for when things get tough, from structural change, to knowing when to roll back to standard shopping, and using upper-funnel campaigns to support your Pmax goals.
Talk 3 – Q4 Starts Now: PPC Tips for Peak Shopping Success – Ayisha Yousef Get your PPC campaigns Q4-ready with practical tips that actually work. We’ll cover audience strategy, prepping offer-led ad copy, and structuring campaigns around peak goals. You’ll also get feed management pointers and a look at how to stay in control during the madness with an hourly tracking template you’ll wish you’d had last year. Expect tactics you can take straight back to your accounts.
Panel discussion – The High cost of Hidden search terms – Collin Slattery + Tug agency
Tickets: Available here
Get your ticket now – our events always sell out.
Join the Conversation
Follow us on Twitter/X, LinkedIn, and Instagram for updates, speaker reveals, and behind-the-scenes moments. Don’t forget to use #PPCLiveUK when you post—we love seeing your photos and takeaways!
PPC Live is built by and for the PPC community. If you’re passionate about paid media and want to stay sharp, stay inspired, and stay connected, this is your space.
We can’t wait to see you on July 31st!
