It’s been a crazy year, but the end is in sight. In a year that has been full of negativity, Christmas can be a time that brings some much-needed joy.
With everything that has gone on this year, it has been quite interesting to see how brands would approach their Christmas advertising campaigns.
Have they realised the impact this year has on all of us and tried to bring some joy back into our lives?
Have they considered other important issues from this year that need addressing?
But even with smaller marketing budgets and being in a global pandemic, some brands still managed to match the high standards that have been set over the years.
What is your favourite advert so far?
John Lewis & Waitrose – Give a Little Love
Inspired by the “huge waves of kindness that swept across the country as people came together to help support everyone in their communities” that was shown during the pandemic.
With the help of a number of different creatives – talented illustrators, animators, makers, and a talented singer-songwriter in Celeste. John Lewis & Waitrose were able to create something a bit different and very fitting for the year we’ve had.
Aldi – Kevin the Carrot
A popular advert with us all last year, Aldi has returned with “Kevin the Carrot” that is created again by McCann.
Following the trailer that left fans wondering where Kevin is. You now get to see Kevin go through many adventures, trying to get back home to be with his family for Christmas.
Sainsbury’s – Gravy Song
Sainsbury’s has produced a collection of Christmas adverts this year focused on food, family, and memories.
In a year when Christmas feels more uncertain yet more needed than ever, the collection of nostalgic adverts aims to celebrate memories with loved ones and transport viewers through time by centering around three personal stories of British families and their connection to Christmas food.
Just Eat – Doggy Dogg Christmas
Snoop Dogg has reprised his role as the voice of Just Eat in a festive campaign starring a rapping puppet.
With the catchy tagline and the rapper’s popularity. Just Eat is looking to put a smile on people’s faces and also be at the top of everyone’s list when looking for a takeaway over the holiday season.
Tesco – No Naughty List
Tesco’s Christmas advert encourages shoppers to forget about all that’s happened in 2020 and enjoy delicious festive treats instead.
Following this year’s pandemic and everything else that has gone on, Tesco wanted to produce a humorous, light-hearted advert that everyone could relate to. The advert puts a smile on your face and gives you hope for a good Christmas, even after the year we’ve had.
Argos – An Evening with Abracadaisy & The Incredible Lucy
Argos has launched their new advert, with the aim of providing some much needed Christmas magic.
The advert is centered around two sisters, Daisy and Lucy, who transform into Magicians after circling a magic gift set in the Argos catalogue – also known as the book of dreams.
TK Maxx – The Lil’ Goat
TK Maxx has launched its 2020 Christmas advert, reminding shoppers that everyone deserves to feel special this season.
TK Maxx wanted to realise the difficult year everyone has had and offer some joyful optimism. The advert shines a spotlight on the joyful act of making everyone feel special this Christmas — even our animals.
Boots – What The World Needs Now
Boots focus on acts of kindness with their “What The World Needs Now” campaign. They acknowledge the difficulties of 2020 and that love and care is what’s needed most right now.
To do their part, boots will provide hygiene essentials to people in the UK living in hygiene poverty, by donating £1m worth of products to The Hygiene Bank.
Marks & Spencer – This is M&S Christmas Food
M&S has gone with their usual food campaign. They have teamed up with nine celebrities to offer various food ads, with one being released each week on the run-up to Christmas.
Just like some other brands, M&S is pledging £2million to charities handpicked by the nine celebs.
Asda – That’s an Asda Price Christmas
Asda was one of the first retailers to launch its Christmas advert this year. Their ad is all about giving customers “the Christmas they need at the prices they want”.
It really relates to how everyone is feeling this year by acknowledging that Christmas is going to be different, but let’s really make the most of it.
Amazon – The Show Must Go On
Amazon’s 2020 Christmas advert tells us the story of a young ballerina whose dream show is canceled due to the pandemic. This can really relate to a lot of us this year, who have had our plans ruined.
But the ad has been made to give us hope, and as the description says “In a year of twists and turns, not much has gone to plan in 2020. But, with some grit, determination, and perseverance anything is possible.”
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