Whether you’re a recent graduate or someone looking to change your career, digital marketing can be an incredibly rewarding career. It’s an industry that only looks to continue growing.
But starting any new career can be difficult, and digital marketing is no exception. So you may be wondering, how can you get started in digital marketing? As recruitment experts in digital marketing, we’re here to offer you our insight on getting started in your career.
ONS Statistics show that more and more of shopping is moving online. As more people look online for their shopping needs, the need for digital marketing increases. And this has only been exacerbated by the pandemic. But while this means there are more job opportunities and more opportunities to progress, it also means, there is much more competition for the roles that are there.
One of the first steps you should take, is to take your professional growth into your own hands.
Earning certifications are a great way of developing a strong foundational understanding of the core attributes of digital marketing: Market research, marketing campaigns and the fundamentals of marketing tools and software.
While there are paid certifications you can earn, there are also plenty of free online certification options to explore first. Certifications such as:
These are just a few examples of online resources that could help you get started. We’ve also put together a list of free digital online resources, that will help you get started in your journey.
Online courses can also help you understand which of the the many different areas of digital marketing to specialise in:
Of course you may choose to gain a broader digital marketing skillset and experience, instead of specialising in one particular area. Well-rounded marketers are more in-demand by businesses that have their own, in-house digital marketing teams.
Once you have a foundational understanding, now is the time for real-world application of the knowledge and skills you’ve learned. Because education and certification are important and great indicators of knowledge and skills. But certifications like these are a stepping stone. The most important thing to the agencies and businesses we work with here at Herd, is experience.
Internships are designed to give you the support to make mistakes and grow. Making them a great way to gain real world experience, if you don’t have the necessary experience to get a graduate role.
Internships can also help you explore different areas of digital marketing, and help you find the area that’s right for you. Read here for more information on Internships, and why they can be a good alternative to graduate roles.
Another great way to gain experience in digital marketing is with volunteer work. While predominantly unpaid, these opportunities help you gain experience. Additionally, you will show any future employers that you’re eager to learn and get started in your career. You’re willing to put in the extra effort to develop your skills, even when there’s no immediate monetary benefit.
One of the best ways to gain digital marketing experience is with a graduate role. These roles are designed for those with little digital marketing experience, but with the desire and drive to learn. As such, they give plenty of training and support, but also expect you to learn quickly and grow into the role.
These roles are best if you have already decided what area of digital marketing you would like to progress into. However, these roles are highly competitive. You will likely already need to already have some digital marketing experience or a digital marketing related degree to stand out from the (often hundreds) of other applicants.
Even if you don’t have digital marketing specific experience, you will have transferable skills from previous experience. Even if you don’t realise it. It’s your job to think, how can you use what you do have to support you in your career?
First up is your degree (if you have one). While most digital marketing roles don’t require one, they do carry a lot of transferable skills, even if your degree wasn’t digital marketing related. For example, a History degree shows you have experience in writing and research. Meanwhile a degree in Mathematics shows you have skills in data analysis and coding. All very valuable skill sets for a digital marketer.
Similarly, while previous work experience you have may not be digital marketing related, it can still be useful. Transferable soft-skills such as working to deadlines, working under pressure, and working with a team are all valuable soft-skills for a marketerer.
One of the most difficult aspects of getting started in your digital marketing career is actually finding the digital marketing career path that’s right for you.
You can start by looking for open job vacancies on job search sites like Indeed, Monster, CareerBuilder… Sites like these are great due to the high volume of new of jobs that are posted on there. With how popular graduates roles are, being one of the first applications can make all the difference.
But there are also job sites and agencies like Inspiring Interns, that aim to assist people who are just getting started in their careers. Additionally, sites like these aren’t just job boards, but can also offer great advice for graduates or those with little experience.
A great way to search for your new role is to network with people in the digital marketing space. There are huge communities of digital marketers on LinkedIn and Twitter, as well as communities specific to people looking to get into digital marketing.
Communities like these can offer you insight on how you can get started in digital marketing and point you in the right direction for career opportunities. As well as things to look out for.
LinkedIn can also be used for searching for your new job, both actively and passively. As the most business focused platform, LinkedIn is a great resource for searching for jobs.
But LinkedIn can additionally be used to have the jobs come to you. Recruiters and hiring managers commonly used LinkedIn to search for candidates for roles. So having an up-to-date LinkedIn profile helps ensure that recruiters can find you with positions that are right to you and your career aspirations.
Additionally, interviewers commonly look at job applicants’ social media before an interview to find out more about them. Which makes it all the more essential to have a LinkedIn Profile that reflects the best of your digital marketing experience, skills and knowledge.
The best way to get into digital marketing is to speak to the experts.
Graduate recruitment sites like Inspiring Interns can give you great advice on landing your first graduate role. But they can’t give you information specific to digital marketing like a digital marketing recruitment agency or recruiter can.
Here at Herd Digital, we don’t just find Digital Marketers new jobs. We support them through the entire process of finding a new job, interviewing, and starting their new role. Part of this service, is offering career advice that is unique to their individual situation.
And if you’re struggling to, or scratching your head wondering how to get into digital marketing? Then speaking to a recruiter who helps Digital Marketers find jobs every day, might be the person you’re looking for.
We're here to help. Check out our FAQs, send us an email or call us on 0208 629 6006.