Your digital marketing CV has one goal: To make you stand out from the hundreds of other applicants. But hiring has changed massively in recent years, and staying up to date is crucial to beat the competition.
For example, automation and screening tools have increased in use massively in recent years. These tools save recruiters and hiring managers time filtering applicants’ CVs. But if you don’t know how they work, then your CV won’t make it through this filter, and your CV will end up in the bin.
Which is why it’s never been more important to understand how to make your CV stand out from the crowd.
The digital marketing job market has never been hotter, and it’s a great time to be looking for your next digital role. But with almost 10 million people in the UK looking for their next job at any one time, you need to make sure that your CV stands out from the crowd.
As mentioned, some businesses that receive lots of applications use AI or screening tools to filter CVs for them. This is due to the increasing amount of applications businesses receive. Hiring managers simply don’t have the time to read through every application.
So you should take the time to scan through the job description and identify the keywords for the role you’re applying for, and make sure they’re included in your CV.
Here’s an example of a Technical SEO Manager job advert, with potential keywords highlighted. While you may have experience in these areas, if you don’t use the right keywords, your CV may never even be seen by a real person.
Not every company uses automation tools to filter through CVs, but you can’t be sure who does and who doesn’t. And tailoring your CV for the job you’re applying for is still essential.
Crucial to your CV is a good summary. A good career summary is one that captures your experience, your passions and what makes you unique. Providing hiring managers with a quick snapshot of who you are as a professional helps grab attention and stand out in the right way.
Your summary should cover the breadth of your experience, highlighting areas of interest to the particular job you are applying for, and give a little information about yourself. Like the example below.
It’s no secret that many hiring managers only briefly consider your CV. In fact, the average manager only takes 6 – 7 seconds to look at your CV. This means your skills should be immediately obvious, and they should match the skills required in the job description.
Let’s look at an example. You’re a well-rounded SEO who’s looking to move into a technical SEO role. Then obviously you should focus on your technical SEO skills and the technical SEO parts of your previous role. While your content SEO skills are still good to show, they’re not the most important thing that your future employer is looking for.
One of the most common mistakes we see people make is listing the responsibilities of their previous job experience. When instead, you should be blowing hiring managers away with a list of the amazing things you achieved in your last role.
Working in digital marketing, you are likely to have more experience than most with data analysis and creating reports. So it should come as no surprise when we tell you that hiring managers love to see data and statistics that back up your claims about efficiency and effectiveness.
Instead of saying “I posted regularly on the company social media and improved the company branding and outreach”, the CV shows exactly the impact they’ve had using data and statistics to back up their argument.
Digital marketing is one of the industries that was most adaptable to the shift from home working. This is likely to increase, as digital agencies and businesses are having to offer more flexibility and benefits to attract the best candidates.
This is most applicable to remote and hybrid roles, but it does show positives to hiring managers you may not have considered. It shows that you are flexible and adaptable. It shows you can work autonomously, and gives managers confidence that you work well regardless of location.
One of the greatest ways to improve your digital marketing CV is to speak to an expert. Our digital recruiters read hundreds of CVs a week, and we offer advice to all our candidates on how to improve their CVs. Reach out to a digital recruitment consultant here for a confidential chat about your career.
But that’s enough of the theory, let’s look at some digital marketing CV examples.
This is an example of a digital marketing CV that we see all the time. The overall design of the CV doesn’t really stand out or grab attention. While it is cleanly presented and filled with bullet points, it’s also entirely forgettable.
While it contains all the right information, the presentation leaves a lot to be desired. Here’s a few steps you should take to avoid these classic CV mistakes.
Here is the same CV. The same information and experience, but presented in a way that is going to grab attention for all the right reasons.
Searching for your next job is no small task, and sprucing up your CV is just the first step. If you’re looking for your next digital role then we can help. Reach out to our team of digital recruitment experts to see if we can find your next role for you. Alternatively, have a look at our open digital roles to find the next step in your digital marketing career.
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