Team Lead Performance Marketing Job in Hannover - Hybrid - Herd Digital

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Team Lead Performance Marketing

Team Lead Performance Marketing

Location: Hannover, Germany

Salary: Competitive Salary

Flexible Working: 2 days per week in the office (flexible if not based in Hannover)

Languages: Fluent in English. C level German.


If you’re ready to step up to a Performance Marketing Team Lead looking for a role with increased flexibility or looking to take the step up to a Team Lead position, this is an opportunity to work with one of the largest publishing companies in Germany.


Team Lead Performance Marketing Responsibilities

As the Team Lead Performance Marketing you will play a crucial role in redefining strategy, reducing costs, improving ROAS, and increasing subscriptions. Your day-to-day responsibilities will include:

  • Lead a team of 2 Performance Marketers.
  • Relaunching the Performance Marketing Strategy.
  • Collaborating on cross-channel marketing strategy.
  • Mentoring and developing members of the Performance Marketing.
  • Remain hands-on with activating Google Ads campaigns.
  • Market observation and testing of new platforms and channels.
  • Working closely with Team Leads in other relevant departments such as Creative, CRM and Mobile Marketing etc.


Skills & Experience

The business will offer you flexibility in your working day that is best for you. The business does ask that you have:

  • C level German and above, ideally Native; Fluent in English.
  • 3+ years in Performance Marketing.
  • Operational experience with Google Ads.
  • Cross-channel strategy experience (e.g., Mobile App, CRM).
  • Experience with Meta, TikTok, Twitter (preferred).
  • Experience working with external agencies.
  • Previous experience with subscriptions would be a benefit.
  • Familiarity with KPIs, especially performance, conversions, and lead generation.
  • Budget management (6-figure monthly budgets).
  • Passionate about Performance Marketing and up to date with new trends and tools.
  • Excellent communication skills for collaboration with the Subscription Team, external Newspapers, and junior team members.


What they offer you

Through their internal training platform, the business offers individual growth with personally customized training to ensure you continue to develop and progress in your career. As well as OMR conferences and reports, Google Partner training support.

You’ll have the opportunity to progress as the team grows, to lead a bigger team or become an agency lead.


About The Company

As one of the longest established publishing companies in Germany, this business’s commitment to local and regional media is unwavering, with a huge number of newspapers, digital offerings, and advertising papers.

The brand values reliable news in an era of misinformation, delivering content to over 200,000 subscribers and readers of both digital and print versions.

Last year, they achieved almost €800 million in sales with a team of 4,000 individuals, fostering a positive team spirit and a shared belief in reliable news sources.


Holiday Entitlement and Company Benefits

  • 30 days holiday.
  • Company pension scheme through deferred compensation.
  • Discounted subscription to their media brands and free ad placements.
  • Discounted public transport tickets.


If you are passionate about reshaping the future of Performance Marketing in a dynamic media landscape, we invite you to apply.

Even if you do not fit all of the criteria please do not be put off, this company is looking for someone who can grow with the brand and who can develop into a full Team Lead.


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