Social Media Manager (m/w/d) Job - Berlin - €50,000 - Herd Digital

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Social Media Manager (m/w/d)

Location: Berlin, Germany – Hybrid and flexible working hours.

Salary: €35,000 – €50,000

Languages: Fluent in German.

Corporate culture: Collaborative, family-oriented, independent work.


A young German printing company in Berlin specializing in the production of personalized artwork is looking for a Social Media Manager to support the company in creating engaging content in various formats and channels, including videos and images Increase follower counts for all social media accounts with a focus on improving Instagram content, followers and engagement.

The company prides itself on delivering the highest quality gifts while focusing on sustainability by sourcing its products locally to shorten transport routes and make an important contribution to reducing carbon emissions. They believe mass-produced products lack excitement and instead offer personalized and exclusive prints made with great passion and care.

This is an excellent opportunity for you to get very creative and take the company into new areas and expand into new country markets. Due to the open and supportive company culture, you will be able to work independently and learn new things at your own discretion, and you will also have a direct impact on the brand’s business. You will also not be expected to stay up late and work longer hours.


Social Media Manager

As a social media manager, you are primarily responsible for developing and implementing content strategies for Meta and TikTok and testing the introduction on other social media platforms. Your daily tasks include:

  • Creating engaging content in a variety of formats and channels, including videos and images, to increase followers across all social media accounts, with a particular focus on improving content, followers, and engagement on Instagram
  • Managing social media presence and engagement.
  • Build and maintain online communities.
  • Promote content through digital marketing tactics.
  • Analyze performance metrics and generate reports.
  • Monitor industry trends and adapt your strategies accordingly.
  • Work with paid teams to create high-quality, engaging ads.
  • Improve your brand visibility, engage your audience, and drive business results through effective content and social media management.
  • Shoot your own videos and stand in front of the camera.


Your experiences & skills

You will receive an individually tailored development plan and have the opportunity to learn new skills and develop further. Achieving your KPIs gives you the opportunity to build a team. However, the brand requires that you meet approximately the following criteria:

  • Ideally, you speak German as a native language or at C2 level and are a strong communicator with an affinity for writing advertising texts in German
  • Ideally, you should speak English fluently as the company aims to further internationalize the brand
  • At least 1 year of experience in social media marketing, ideally in TikTok and Meta


Advantages of the company

  • 28 days vacation
  • Free membership to the Urban Sports Club
  • Only 2 days per week in the office with flexible working hours
  • You have the opportunity to get creative and lead the company into new areas
  • A strong brand that sells products throughout Europe and North America and has the opportunity to enter new markets with your help.
  • A good opportunity for someone who wants to work in a smaller team and have a big impact on the business.
  • Transparent work culture in which you are included in decisions
  • Good work-life balance and you don’t have to work overtime


Even if you are not sure whether you are suitable for this role or do not meet all of the points in this job advertisement, we would be happy to hear from you. Please apply and we will get in touch with you.

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