Senior Planning Manager Job in London or Manchester - Herd Digital

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Senior Planning Manager

Location: London/ Manchester – Hybrid & Flexible Working

Salary: £52,000 – £60,000 + Discretionary Bonus


A small network agency with offices in central Manchester and central London are looking for a Senior Planning Manager to join their media planning team. The business works with some household name clients, which you will have the opportunity to take the lead on.

The business has won numerous awards for both the quality of their work and is ranked consistently as one of the best companies to work for: Meaning you will have the opportunity to work with some of the best in the business while you will be supported to advance your career.

You will have the opportunity to grow the team underneath you as you see fit. And you will have the opportunity to work in a completely hybrid and flexible working environment out of either the Manchester or London office, whichever is best for you. This is a role with real flexibility and freedom, as the agency wants to work with you.


Senior Planning Manager Role

As Senior Planning Manager, you will have the opportunity to take the lead on planning of offline and digital marketing, with a predominant focus on offline media. The business is looking for someone to help the business transition to full funnel campaigns across the range of offline media, and some digital media. Your responsibilities will include:

  • Overall planning for both digital and offline platforms.
  • Working closely with, and being supported by, the Planning Director on overall campaign and planning strategy.
  • Training members of the team on how to plan upper and full funnel campaigns.
  • Working closely with the creative, client and campaign teams.
  • New business pitches and client acquisitions.
  • Project management and client management, with a focus on offline media.
  • This role will progress to include line management, with 2 – 3 individuals who report to you and support your work.

This role doesn’t include media buying – this is the responsibility of the client and campaigns team.


About You

The business is committed to your professional development, and offers internal and external training, to help you grow into the Senior Planning Manager role. The business does ask that you have:

  • 5+ years of experience in offline and online planning.
  • Experience using planning tools such as TGI, YouGov and Mintel.
  • Experience identifying insights to inform a strategic media plan.
  • Brand campaign experience.
  • An adaptable mindset, with the ability to react to changes in the market and industry with ease.
  • Performance campaign experience is desirable, but not essential.
  • Experience managing or training junior team members is ideal, but not essential.


Company Benefits

  • A discretional performance bonus.
  • The opportunity to progress both horizontally and vertically; meaning you will have the opportunity to progress within the agency as well as broaden your skillset in other departments.
  • The opportunity to grow your own team around you.
  • Hybrid and flexible working suited to your personal needs, with only occasional travel to the Manchester or London office.
  • 25 days holiday + bank holidays, growing with years of services: With the option to carry on, or sell back unused holiday days.
  • A dedicated £500 training budget to help your professional development.
  • A £1,000 + well-being budget, to spend however is best for your individual well-being.


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