Senior Performance Marketing Manager Job - Berlin - Hybrid - Herd Digital

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Senior Performance Marketing Manager

Senior Performance Marketing Manager

Location:  Berlin – Hybrid. Flexible working hours.

Salary: €55,000 – €70,000.

Languages: Native level/ Fluent in German.

Company Culture: Bottom-up, open and transparent, with a focus on work-life balance


Senior Performance Marketing Manager Role & Responsibilities

As the new Senior Performance Marketing Manager your work will be focused on the set-up, optimisation, and analysis of global Google Search campaigns. Your day-to-day responsibilities will include:

  • Create, set up, analyse and optimise Text based Google Search Ads campaigns for B2B lead generation.
  • Manage six-figure monthly Google Ads budgets.
  • Data evaluation with web analytics and data warehouse tools.
  • Implementation and monitoring of offline conversion tracking.
  • Carry out keyword research to find opportunities for organic growth and content gaps.
  • A/B testing to ensure optimisation of the campaigns you run.
  • Analysis on efficiency of accounts.
  • Explore opportunities for Social Selling in the B2B space, such as LinkedIn Advertising


Your Experience & Skills

You will have the opportunity and freedom to significantly develop the Google Ads strategy and campaign set up, with the full backing of the business. The company does, however, ask that you have:

  • Native level German and fluent in English, any other European languages are a bonus (Specifically Italian).
  • 3 years+ experience of managing Google Ads campaign: But would consider 2+ years for a driven candidate who is eager to learn.
  • Lead Generation experience.
  • Strong background in data analysis and statistics.
  • Experience of managing budgets of €100k+.


The Company

A young German Online Manufacturing Company in Berlin is looking for a Senior Performance marketing manager to help drive high-value B2B Lead Generation campaigns. The business prides itself on their innovative solution to streamlining and modernising the procurement of drawing parts through online manufacturing, leveraging digitalization, automation, and networking.

The company promotes a hybrid work model, allowing employees to spend just two days a week in the office. Moreover, there is trust in the team’s ability to complete tasks efficiently. You have the flexibility to set your own working hours and adopt a schedule that suits you best, without any pressure to work late or extend your hours.

Experience autonomy in your work and the opportunity to learn at your own pace, thanks to the open and supportive culture that embraces a bottom-up approach. You’ll actively contribute to the business, making a direct impact on the brand and playing a crucial role in the substantial development of the marketing department.


Company Benefits

  • Flat hierarchies, collegial cooperation, and many opportunities to get involved.
  • Bottom-up mentality.
  • Built their own ERP Software that everyone can help design and improve no matter your seniority.
  • Training budget and individual promotion of skills.
  • Shared growth and responsibility from day one.
  • State-of-the-art technical equipment.
  • Flexible model in terms of working hours and location.
  • Daily free lunch together, freshly prepared by our chef Drinks, snacks and breakfast included.
  • Subsidy for the Germany ticket.
  • Regular events in their large office with air-conditioned work area.

Even if you’re not sure if you’re quite right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.


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