Senior CRM Manager job in Berlin | €70,000 | Herd Digital

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Senior CRM Manager

Job Title: Senior CRM Manager

Location: Berlin

Salary: €70,000


Our client is a well-established direct-to-consumer brand house. Founded in 2012, they have two successful lifestyle brands specialising in homeware and cleaning. After 10 years in business, they have a loyal and growing customer base; and right now they hope to generate long term growth. They are bringing in a dedicated Senior CRM Manager to focus entirely on the bigger picture of their user journey, and to try and engage with new audiences through a means of various channels; this will enable them to continue to develop into a multi-brand and multi-channel company.


Senior CRM Manager Roles & Responsibilities

  • You will take on the full CRM strategy for the brand; creating strategic recommendations based on the customer data.
  • You will take responsibility for new communication channels, including SMS, print mailings, and newsletters.
  • Working closely with the Performance Marketing team for creating better user journeys.
  • Full control of CRM budget.
  • You will be the driving force behind customer incentives including birthday or holiday discounts.


Skills & Experience

  • You have a minimum of 5 years of experience in CRM and Lifecycle Marketing.
  • You have a background in direct-to-consumer e-commerce.
  • Ideally you have worked with Shopify accounts (Klayvio experience is a bonus!).
  • You are a highly data driven CRM all-rounder and are comfortable in drawing conclusions from raw data.
  • You have extensive Email Marketing and Push Notifications experience.


Company Benefits

  • Hybrid working (office in Mitte, offering 10 days per month from home).
  • Dog friendly office!
  • A generous, achievable annual bonus system, based on both company and individual performance.
  • 27 days holiday.

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