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PPC Director

PPC Director

Does the thought of embracing the latest technologies for a globally recognised gaming brand excite you? If so, this role might be for you. You’ll be managing the company’s paid search strategy through performance marketing and innovation, improving acquisition and ROI.

You’ll need to be someone that has their finger on the pulse of paid search trends and who is passionate about optimising channels for engagement and customer acquisition. If you’re ready to join a collaborative team with an open culture and a grasp on the latest technologies, keep reading.

 

Responsibilities

· Lead the paid search team and take ownership of the quality and efficiency of output
· Take responsibility for international paid search activity
· Provide monthly and weekly reports related to ROI, revenue and goals
· Communicate with stakeholders where necessary
· Carry out competitor analysis and ensure the company remains an industry pioneer
· Establish a test and learn approach with the wider paid search team
· Identify ways to continually optimise campaigns
· Collaborate with other departments to build integrated strategies (e.g. content team, brand team, etc.)
· Show the paid search team how to not only create reports, but also to interpret and use them to shape future campaigns
· Utilise the latest tools and features of search platforms and measure the value of any new features
· Maintain a bid management platform and roadmap

 

Your skills and experience

· Extensive experience using paid search platforms
· Proven experience in the management of successful search campaigns
· Knowledge and experience of ad servers and SA360
· Experience with campaign automation
· The ability to troubleshoot and solve tracking issues
· You can work to deadlines and financially driven targets
· You’re comfortable with managing a team, as well as coaching others
· Competent with MS Excel
· You can collaborate across departments and present to senior stakeholders

 

The following would be a bonus:

· An understanding of wider digital marketing channels
· Spanish language
· An interest in online gaming or a regulated industry
· Previous experience with Google Data Studio or a similar type of software
· Experience in financial analysis/modelling

 

About you

· You take a proactive approach to work, with exceptional attention to detail
· You’re analytical and enjoy using data to drive decisions
· You’re creative and innovative when it comes to finding new ways to achieve results
· You’re an excellent communicator and can work well under pressure

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