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Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Berlin

Salary: €45,000

 

My client is the leading provider of online panels in Europe. They have over 2 million survey participants in 12 European countries.

My client has offices across Europe and is now expanding their team here in Berlin and are searching for a Performance Marketing Manager to focus on their B2C lead generation and campaign management through Paid Social & Search.

 

About the Performance Marketing Manager role

  • Set up, optimisation and maintenance of online campaigns for recruitment of panel participants through Facebook and LinkedIn
  • Development and implementation of internal CRM measures
  • Creation of new audiences; set up and analysis of A/B tests in order to increase campaign performance
  • Implementing data-driven research to help find the right target audiences
  • Budget responsibility including planning & allocation
  • Content support for the website – text, newsletters, etc.
  • Communication with agencies, service providers, and business partners

 

Skills / Experience for the Performance Marketing Manager

  • You speak German at a native or fluent level
  • You have at least 3 years of experience in performance marketing, especially in the field of user acquisition and lead generation
  • Experience in web-based tools e.g content management systems (CMS), Google Adwords, and Google Analytics
  • Great time management and strong organisational skills
  • High affinity for numbers and a data-driven mindset

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