Job Title: Performance Marketing Manager

Location: Berlin

Salary: €45,000

My client is the leading provider of online panels in Europe. They have over 2 million survey participants in 12 European countries.

My client has offices across Europe and is now expanding their team here in Berlin and are searching for a Performance Marketing Manager to focus on their B2C lead generation and campaign management through Paid Social & Search.

About the Performance Marketing Manager role

• Set up, optimisation and maintenance of online campaigns for recruitment of panel participants through Facebook and LinkedIn
• Development and implementation of internal CRM measures
• Creation of new audiences; set up and analysis of A/B tests in order to increase campaign performance
• Implementing data-driven research to help find the right target audiences
• Budget responsibility including planning & allocation
• Content support for the website – text, newsletters, etc.
• Communication with agencies, service providers, and business partners

Skills / Experience for the Performance Marketing Manager

• You speak German at a native or fluent level
• You have at least 3 years of experience in performance marketing, especially in the field of user acquisition and lead generation
• Experience in web-based tools e.g content management systems (CMS), Google Adwords, and Google Analytics
• Great time management and strong organisational skills
• High affinity for numbers and a data-driven mindset