Performance Marketing Manager (Paid Social) - Berlin - Herd Digital

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Performance Marketing Manager (Paid Social)

Performance Marketing Manager (Paid Social)

Location: Berlin, Germany – Hybrid and Flexible working hours.

Salary: €55,000 – €65,000 + Commission Opportunities.

Languages: Fluent in German.

Company Culture: Collaborative culture, family orientated, autonomous working.


A leading, Paid Social focused Creative Agency in Berlin is looking for a Paid Social Performance Marketing Manager to join them in creating dynamic and creative customer-oriented campaigns on Meta and TikTok.

The business prides itself on a collaborative and creative environment and offers a structured and individually tailored career plan which you will have a big input in. Combining performance with creative, they are offering a fresh approach to Paid Social with the opportunity to test and innovate on all projects, spending up to €30million in advertising every year.

With big but sustainable growth plans over the next couple of years, the company is offering a generous development budget and a chance to work on some of the biggest and fastest growing clients around, such as Handelsblatt, Too Good To Go, Every,, Orderbird, Upday, and more. They are a close-knit team, that work hard, grow together, and play together, even going on company holidays like Majorca.

The company also offers a generous commission structure for an new business acquisition, cross-selling or up-selling that you are involved in, to further boost your already competitive salary.


Performance Marketing Manager (Paid Social)

As a Performance Marketing Manager, your primary responsibility will be setting up Paid Social Ads for full funnel campaigns. Your day-to-day responsibilities will include:

  • Manage budgets between €100k and €500k per month across campaigns with focusing on both conversions and brand building.
  • Own Paid Social strategy from start to finish, overseeing the ideation, activation, analysis, and optimisation of the clients that you work with.
  • Act as the main point of contact, and as a consultant, for the client accounts you work on.
  • Analyse, optimise, and report results on the campaigns you run to clients.
  • Strategic ownership of all Paid Social platforms, campaigns, and budgets for designated clients.
  • Collaborate with the creative team to see what creatives are working, what competitors are doing etc.
  • Help improve internal process’ and structures to build on the company’s success.
  • Cross sell and upsell to clients in order to increase media spends and scale accounts, as well as to earn commission.


Your Experience & Skills

You will have an individually tailored progression plan and an individual development budget along with regular one-to-one meetings with your manager. The agency does, however, ask that you roughly fit the following criteria:

  • 2+ years of experience in Paid Social across Meta.
  • German native speaking or C2 level and are a strong communicator.
  • Experience managing budgets of at least €10k per client account.
  • Data driven and analytical, being able to analyse and understand the data.
  • Understanding of social creatives and the latest creative trends.
  • A basic understanding of Google Analytics.
  • Strong communication skills with the confidence to deliver presentations to clients (previous experience not needed).


What’s in it for you?

  • Commission structure for new business acquisition and up-selling/ cross-selling.
  • Urban Sports Club.
  • Company funded Pension.
  • Generous monthly development budgets.
  • MacBook pro, screen and keyboard, headphones for home office.
  • Go to Majorca for 5 days with the whole team (hiking, team events).
  • Once a month team events, e.g., bowling, food, bars etc…
  • Dog friendly office.


Even if you’re not sure if you’re quite right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.


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