Performance Marketing Manager

Location: Berlin, Germany – Hybrid and Flexible working hours.

Salary: €50,000 – €60,000.

Language Requirements: Fluent in English. B2 German. Any other languages are a bonus.

Company Culture: Supportive culture, family orientated, autonomous and independent working.

About the Company

A young German printing company specializing in crafting personalized artwork in Berlin is looking for a Performance Marketing Manager, to join them in the planning, implementing, and optimising SEA campaigns and Paid Social (Meta and LinkedIn) campaigns. However, this role doesn’t require Paid Social experience, as the agency is willing to offer you any training you need.

The business prides itself on delivering the highest quality gifts with a focus on sustainability by sourcing locally to ensure shorter transportation distances and reduce CO2 emissions. The business offers personalized and exclusive prints that are crafted with immense passion and care.

You will have the opportunity to work in a hybrid working environment: With only 2 days a week in the office. You will also have flexible working hours, as the business trusts you to get the work done without any micromanagement.

You will get to work with autonomy and learn new things at your own discretion due to the open and supportive culture, and you will also have a direct business impact on the brand. There is also no expectation for you to stay late and work longer hours.

Performance Marketing Manager Role and Responsibilities

As Performance Marketing Manager your primary responsibility will be to own SEA campaigns across multiple client accounts, before progressing into a 50/50 role with Paid Social campaigns. Your day-to-day responsibilities will include:

• Set up, analyse, report on and optimise SEA campaigns focusing on PMAX.
• Work with budgets up to 7 figures per year, on an international level.
• Learn Paid Social (if you don’t already know it), to work predominantly on Meta and LinkedIn campaigns.
• Manage marketing budgets of up to €3 million per year: Focusing on sales, conversions, and revenue.
• Collaborate with relevant teams within the business, such as content and internationalisation team to understand what content works best when targeting specific audiences internationally.
• Have a strong understanding of the entire sales funnel, optimising ads for purchases and conversions.

Your Experience & Skills

You will be supported to learn and develop, with an individual progression plan and easy access to learning new skills and training materials. The business does, however, ask that you roughly fit the following criteria:

• 2+ year of SEA experience from a D2C or agency environment.
• PerformanceMax experience is crucial for this position.
• B2 German, and Fluent in English.
• Experience in or willing to learn Paid Social – Meta and LinkedIn.
• Previous experience of working with budgets of €500,000+ a year, towards performance KPIs such as sales, revenue, and conversions.
• Strong analytical skills, using data analysis to optimise international campaigns.
• A strong understanding of the importance of content creation, with an understanding of what content works on different mediums, in different locations.
• An understanding of the challenges of seasonality and impact on revenue.

Company Benefits

• 28 days holiday.
• Four weeks work from anywhere in Europe.
• Free Urban Sports Club membership.
• Just 2 days per week in the office, with flexible working hours.
• Opportunity to get creative and move the company into new areas and markets.
• A bootstrapped agency that is focused on sustainable growth, offering you stability in your work.
• Good opportunity for someone who wants to work in a smaller team and have a high impact on the business.
• Transparent working culture where you will be involved in decisions.
• Good work life balance with no expectations to work extra hours regularly.

Even if you’re not sure if you’re quite right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.