Job Title: Paid Social Manager (Inhouse)

Location: London (Hybrid working)

Salary: £40,000

The Company

A dynamic and fast-growing organisation, this company offers exciting opportunities for customers to win exclusive rewards. Known for its innovation and customer-focused approach, it has become one of the UK’s leading brands in the competition industry.

The company fosters a collaborative and dynamic environment where creativity and performance are celebrated. With a focus on professional development and a healthy work-life balance, this is an exciting opportunity to be part of a forward-thinking team.

Role & Responsibilities

As a Paid Social Manager, you will manage and optimise paid social campaigns to drive customer acquisition and maximise ROI. Working across platforms such as Meta and Snapchat, you will play a pivotal role in shaping the company’s digital marketing strategies, ensuring campaigns deliver measurable results.

Key Responsibilities:

• Manage Paid Social campaigns across platforms, ensuring they meet acquisition and growth KPIs.
• Create engaging and high-performing ad copy tailored to target audiences.
• Optimise audience targeting using demographic, behavioural, and interest-based data.
• Set up and analyse A/B tests for creatives, targeting, and placements to refine campaigns.
• Use data-driven insights to improve campaign performance and uncover growth opportunities.
• Collaborate with the marketing team to align paid social campaigns with overall strategies.
• Explore emerging trends and identify new paid social channels for incremental growth.
• Prepare detailed reports on campaign performance, learnings, and recommendations.

Your Skills & Experience

• Proven experience managing Paid Social campaigns, ideally across Meta and Snapchat platforms.
• Strong analytical skills with the ability to interpret data and improve campaign performance.
• Excellent attention to detail and organisational skills, capable of managing multiple campaigns.
• Exceptional ad copywriting skills with the ability to tailor content to different audiences.
• A proactive approach to problem-solving and improving campaign outcomes.
• Collaborative team player with the ability to work effectively in a dynamic environment.

Company Benefits

• Hybrid working arrangements
• Opportunities for career progression and professional development.
• A supportive and collaborative team culture.
• Flexibility to monitor and manage campaigns at key times while maintaining a healthy work-life balance.