Head of Paid Media and Innovation - London/ Hybrid - £65K - Herd Digital

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Head of Paid Media and Innovation

Head of Paid Media and Innovation

Location: Central London/ Hybrid

Salary: £65,000 + Generous Bonus


Are you ready to take charge of the innovation of the Paid Media offerings of an award-winning performance agency? Or are you an experienced Paid Media Director looking to step up into an operations role, and have a real impact on the processes of a Paid Media department? If this sounds like you, then this is an opportunity you don’t want to miss!


About The Company

Due to internal growth within the business, an award-winning performance agency based in London are looking for a Head of Paid Media and Innovation to be responsible for the continuing development of the agencies Paid Media offerings and team.

You will have the freedom to innovate the agencies Paid Media offerings to grow client accounts and win new business opportunities across PPC, Paid Social and Programmatic. Your strategic vision and leadership will be instrumental in the future of the agency, as you work closely with, and are supported by, the Head of Paid Media and CEO.

While the business is based out of their modern Central London, they work in a hybrid and flexible working environment: The agency wants to work with you, and you will be supported to work how is best for you.


Head of Paid Media and Innovation Role & Responsibilities

As the agency’s Head of Paid Media and Innovation, you will oversee the operations of Directors across Paid Social, PPC and Programmatic, assisting in optimising performance for clients. Additionally, your role will include:

  • Deliver increased operational performance, business development, increased revenue, and client growth.
  • Provide strategic direction across the Paid Media team and for the agencies business offerings into new areas.
  • Working with and managing senior management in the PPC, Paid Social and Programmatic teams.
  • Develop the Business Directors and Account Directors to ensure business and client development is optimised.
  • Be responsible for the creation and refinement of development processes of the Paid Media team, to ensure effective training.
  • Stay up to date with platform and industry changes, updating strategies in line with your analysis and observations and filtering these down to the wider Paid Media team.


Your Skills & Experience

You will be supported to work how is best for you, as you receive the support necessary to lead the Paid Media team. The agency does ask that you have:

  • 5+ years’ experience managing paid media accounts.
  • Strong experience in PPC advertising: From strategy to optimisation
  • Strong experience across in Paid Social advertising: From strategy to optimisation
  • Experience working on programmatic advertising is desirable, but not essential.
  • Experience working towards branding and performance goals and KPIs.
  • Substantial experience of managing and developing a team.
  • Strong analytical skills and attention to detail, with experience using tools such as Google Analytics and BigQuery.
  • Strong numerical skills, including strong experience in using and creating Excel formula to analyse large data sets and find actionable insights.
  • A 2:1 in a relevant degree: Marketing, business etc.


Company Benefits

The company is committed to not just hiring the best, but also keeping them; and offer the long-term incentives to support that commitment:

  • A hybrid and flexible working environment suited to your individual needs.
  • Generous bonus.
  • Annual training budget to ensure you stay at the forefront of the paid advertising industry.
  • 25 days holiday + 1 day off extra every year you are with the business.
  • Private healthcare and dental insurance.
  • The opportunity to win and work on client accounts of your choosing.


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