Head of Marketing

Location: Berlin – Hybrid. Flexible working hours.

Salary: €80,000 – €150,000.

Languages: Native level German.

Company Culture: Bottom-up, open and transparent, with a focus on work-life balance.

A young German Online Manufacturing Company in Berlin is looking for a Head of Marketing to help drive high-value B2B Lead Generation campaigns. The business prides itself on their innovative to solution to streamlining and modernising the procurement of drawing parts through online manufacturing, leveraging digitalization, automation, and networking.

Head of Marketing Role & Responsibilities

As the new Head of Marketing your work will be focused on building and leading a cross-channel, online and offline marketing team. Your day-to-day responsibilities will include:

• Working with C-Level, develop and implement a comprehensive strategy to improve marketing efforts.
• Build your own marketing team from scratch and lead that team to success through clearly defined OKR’s and KPI’s.
• Creating marketing plans and budgets to ensure the achievement of defined goals.
• Enhancing the perception of company as a corporate brand.
• Attracting and retain customers through targeted online and offline campaigns.
• Analysing the market to identify trends and new opportunities.
• Segmenting customer base and establishing measures for effectively targeting and retaining them.
• Ensuring efficient and effective handling of leads.
• Assisting in preparation of new outbound sales campaigns.
• Building, leading, and inspiring a team of cross channel marketing experts.

Your Experience & Skills

You will have the opportunity and freedom to significantly develop the marketing strategy and build a team from scratch, with the full backing of the business. The company does ask that you have:

• Native level German speaking, and fluent in English.
• 8 years of experience in Marketing as a generalist with experience in most digital and offline channels.
• 3 years of Management experience.
• Lead Generation experience.
• Strong background in data analysis and statistics.
• Strong cross-channel strategy experience and previous internal stakeholder management.
• Previous experience with branding campaigns.
• Managed budgets of €1m per year.
• Preferably from an Agency or B2B background.

About the Company

The business is a bootstrapped brand turning over around €20 million per year that relies on public funding programs, instead of venture capital for its rapid growth. The company has been completely self-financed since it was founded and therefore operates completely without investor money, providing the business with stability and you with job security.

The company promotes a hybrid work model, allowing employees to spend just three days a week in the office. You have the flexibility to set your own working hours and adopt a schedule that suits you best, without any pressure to work late or extend your hours.

Experience autonomy in your work with the opportunity to learn at your own pace, thanks to the open and supportive culture that embraces a bottom-up approach. You’ll actively contribute to the business, working alongside the CEO to make a direct impact on the brand while playing a crucial role in the substantial development of the marketing department.

This will be a direct route to CMO in the next 3-5 years, as you develop the team underneath you.

Company Benefits

• Minimum 28 days holidays.
• Flat hierarchies, collegial cooperation, and many opportunities to get involved.
• Bottom-up mentality.
• Built their own ERP Software that everyone can help design and improve no matter your seniority.
• Training budget and individual promotion of skills.
• Shared growth and responsibility from day one.
• State-of-the-art technical equipment.
• Flexible model in terms of working hours and location.
• Regular events in their large office with air-conditioned work area.
• Daily free lunch together, freshly prepared by our chef Drinks, snacks and breakfast included.
• Subsidy for the Germany ticket.

Even if you’re not sure if you’re 100% right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.