Head of Growth Marketing Job in Berlin - Hybrid - €100,000 - Herd Digital

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Head of Growth Marketing

Head of Growth Marketing

Location:  Berlin – Hybrid. Flexible working hours.

Salary: Up to €100,000 + VSOP and Share Options.

Languages: Native level/ Fluent in German.

Company Culture: Entrepreneurial. Impactful work. Flexible and autonomous working.


A young German printing company specializing in crafting personalized artwork in Berlin is looking for a Head of Growth Marketing to take the lead on the businesses marketing efforts as they continue to grow and expand into new markets and expand their overall Marketing team.

The company delivers the highest quality artwork and gifts on an international scale, with a focus on sustainability by sourcing locally to ensure shorter transportation distances and reduce CO2 emissions.

The business offers hybrid working with only 2 days a week in the office with very flexible working hours: You can choose the hours your work, and work however is best for you. There is also no expectation for you to stay late or work longer hours.

This is an excellent opportunity for you to be creative in your work and move the company into new areas and expand into new country markets. You will get to work with autonomy and learn new things at your own discretion due to the open and supportive culture, and you will also have a direct business impact on the brand.


Head of Growth Marketing Role & Responsibilities

As the new Head of Growth Marketing your work will be focused on the overall management of the businesses marketing efforts and marketing team. Your day-to-day responsibilities will include:

  • Day-to-day management or a wide range of marketing experts, specialising across: SEA, Social Media, Product, and Internationalisation and Localisation.
  • Initial set-up of Paid Social campaigns before this is handed off to an in-house expert who you will hire, ideally within your first 6-12 months.
  • Work closely with the C-Suite and Directors on marketing strategy, business objectives and how to use marketing to maximise revenue.
  • Analyse marketing data, providing regular reports and insight to the business’s Executives, highlighting the success of marketing efforts and areas for growth or improvement.
  • Optimisation of marketing strategies, based on data and statistical analysis, with feedback from the Managers and Team Leads who work to support you.
  • The continual mentorship and development of the marketing team, including testing and roll out of new channels and hiring for channel experts.


Your Experience & Skills

You will have the freedom to innovate how you see best, with the full backing of the business. The company does, however, ask that you have:

  • 5+ years’ experience in Performance Marketing from an ecommerce background, with experience in profitability and marketing strategy.
  • 1+ years’ experience in team management.
  • Fluent in German.
  • Previous hands-on experience in Paid Social, willing to remain hands on initially, and moving away from this as the team grows.
  • An in-depth knowledge of a variety of marketing tools and platforms.
  • Previous success in exploring new marketing channels and verticals, with a history of successfully impacting business growth.
  • Experience in data analysis and using data to make informed and profit drive decisions.
  • Strong communication and pitching skills, as you become involved in the future of the business and work closely with stakeholders.


Company Benefits

  • 28 days holiday.
  • Free Urban Sports Club membership.
  • Hybrid working with only 2 days per week in the office, with flexible working hours.
  • A positive work life balance, with no expectation of working extra hours.
  • Good opportunity for someone who wants to work in a smaller team, grow it underneath them, and have a high impact on the business.
  • Transparent working culture, where you will be involved in decisions regarding the business’s future.


Even if you’re not sure if you’re quite right for this role or don’t tick every box on this job advert, we would love to hear from you. Please apply and we will be in touch.


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