Job Title: Digital Marketing Manager

Location: Berlin

Salary: €55,000 – €65,000 dependent on experience

The Digital Marketing Manager role

A multinational pharmaceutical and cosmetics company with over 7,000 employees worldwide are expanding their digital strategy. They are now searching for the best in-class digital marketing generalist to play a central role within the digital marketing ecosystem for all brands. The ideal candidate is a team player, driven by KPIs, an analytical mindset, and is always one step ahead of the latest market trends.

Responsibilities

• Managing SEO and SEA strategy in close collaboration with the SEM agencies and HQ
• Strong focus on mobile performance, content creation, and conversion
• High focus on performance measurement and KPIs
• Monitoring and optimizing onsite, offsite, and technical SEO
• Analyzing website performance and deriving recommendations and optimization potentials
• Ensuring optimal visibility on search engines by close interaction of SEO and SEA
• Introducing new formats such as Google Shopping with Partners and local ads into the ecosystem
• Close collaboration with the digital marketing managers to ensure a smooth and seamless integration of the website in each paid and non-paid activity (e.g. precision marketing campaigns, newsletter, product tests)
• Consulting digital campaign managers on event and goal setting on the website and ensuring a consistent tracking of all activities leading to the website (e.g. UTM parameters)
• Identifying new growth opportunities and pursuing them to meet business goals
• Identify and share trends and insights with stakeholders and with the entire company
• Actively contribute to ongoing process and performance improvement initiatives

Skills / Experience for the Digital Marketing Manager

• 4+ years practical experience in a leading consulting, e-commerce, or marketing company (Cosmetics or fashion industry is a plus)
• Fluent in German & English
• You know how to set up, monitor, optimize and analyze successful SEO and SEA strategies for websites
• Excellent knowledge of all relevant tools including Google Analytics, Google Tag Manager, Google Search Console, Google Trends, Keyword Tools, Searchmetrics, Similar Web, etc.
• You have very strong analytical skills
• You have a performance-driven mindset with an ability to work and communicate in a fast-paced environment
• You know which KPIs are relevant for your clients
• Willing to travel occasionally