As a Digital Recruitment Agency, we have our candidates and clients going into interviews on a daily basis, at some of the top agencies and exciting startups in London. Because of this, we have been able to do some research and provide you with 5 essential Digital Marketing Interview questions and answers.

Preparing for Your Interview

As with any interview, it is vital that you prepare. It is the only way you can come across as the confident candidate you are.

You should research three main things:

1. How your experience fits the role
2. What the brand/company is trying to achieve
3. What marketing activities they are currently using

Digital Marketing Interview Questions & Answers

What does the term Digital Marketing represent?

Digital Marketing represents a group of activities that taken place to market a brand online. It includes a variety of different activities, to engage with both existing and potential customers.

Important aspects of Digital Marketing include:

• Search Engine Optimisation (SEO)
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Content Marketing
• Paid Advertising

Can you name some important Digital Marketing tools?

There’s a huge number of different high-quality Digital Marketing tools available on the internet. Some of the more popular tools include;

• SEO Tools – Ahrefs, SEM Rush, Moz, SpyFu
• Keyword Research Tools – Google Keyword Planner, UberSuggest
• Analytics Tools – Google Analytics, Kissmetrics
• Email Campaigns – MailChimp, Aweber
• Social Media Automation – HootSuite, Buffer
• Content Idea Generating Tools – BuzzSumo, Google Trends
• Graphic Designing Tools – Canva

What is SEO?

In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your web pages and give your website a quality score in terms of popularity and relevance. Technical changes, website content, link building, User experience and providing the best product and service out there are all different ways to achieve this.

What is PPC?

PPC advertising, also known as Pay-Per-Click advertising. PPC marketing allows marketers to only pay after users click on your ads. This online advertising model enables marketers to display ads in the sponsored results section of the search engine’s results page in their PPC campaign.

How do you keep up with Digital Marketing trends?

You can use the usual popular websites like Hubspot and Moz, but try to come up with a few of your own as well. Is there a digital marketing influencer you follow? Talk about how you keep up with the trends. Whether it’s reading blogs, following someone on Twitter, attending conferences or something else.

Thanks for reading. If you’re looking for a new role check out our latest Digital Marketing jobs.