A finely tuned Digital Marketing CV can help your search for a new job by letting potential employers know that you could be right for their company. A marketing portfolio will show them, with evidence of your most impressive work.
Whether you’re on the hunt for a new Social Media, Content or Digital Marketing job, this guide should help you to start building a marketing portfolio that sets you apart from the competition.
A Marketing portfolio is a compilation of material that shows examples of your work. Portfolios are often associated with writers and artsits – a collection of artwork or a previous books they have written. For Digital Marketing professionals, this may be a collection of some of the best projects you have worked on, your qualifications, training and your experience in general.
Rather than printing off pages of your work and experience, you’re better off creating a personal marketing portfolio and putting it online on a website.
Now you have a good understanding of what a Digital Marketing portfolio is, here’s a list of what you need to include in it:
Introduce yourself: Introduce yourself and your work, highlighting your interests, soft skills, personal qualities, background and experience.
CV / Resume: Add your Digital Marketing CV to your portfolio and explain your experience in greater detail. Be sure to include all the the usual information in a CV. If you need some guidance we’ve got some tips to help you write a Digital Marketing CV that stands out.
Contact details: The goal for your portfolio is to have people contact you for potential work opportunities, right? If that is the case, you need to make it as easy as possible for them to contact you. Make sure to inlcude your phone number, email address and links to your social media accounts.
Examples of your work: This is the section of your Digital portfolio where you highlight your most successful work by sharing examples of the best projects you’ve worked on. Explain your thought process and methodology behind each project and how successful it was.
Testimonials: Sharing testimonials from previous colleagues, managers or companies you’ve worked for is a great way to build a strong first impression. Positive testimonials help to establish your credibility and reliability.
Now that you understand and know everything you need include – Here’s how you build a Digital Marketing portfolio that will grab the attention of anyone reading it:
Creating a website displaying a portfolio of your work will give you the opportunity to showcase your work to the public, and make it easier to be found by potential employers and recruiters.
An easy way to create your online portfolio is to use a website builder, many of them offer free templates and hosting.
When building the website for your portfolio, remeber that the homepage is going to be your visitors’ first impression of you. To create a killer homepage you need to:
Creating a strong ‘about’ page will set you apart from your competition. This is your chance to show why clients or employers need you. Try to highlight your experience and achievements so far in your career.
Including a few testimonials to establish your credibility won’t hurt either.
Rather than attempting to show every single project you’ve ever worked on, carefully select the ones that best represent you’re capabilities. Try to include 3-5 in-depth examples of campaigns you’ve worked on, as you don’t want visitors losing interest reading through dozens of projects.
If you’re stuck on what campaigns to include, consider campaigns that include one of the following 3 things:
Push visitors to get in touch with you by placing your contact details across the site. Think of all the usual places you would look for contact details and place them there. This includes the About page, footer, as well as a contact page.
A great tip is to include a contact form on your website, this will make yourself even easier to contact as the visitor won’t have to leave the site.
If you aren’t a designer, don’t worry. You don’t have to be able to build a website to create a marketing portfolio. Websites like WordPress, Wix and Squarespace offer a variety of templates to help you showcase your work. Keep the layout simple, clear and easy to navigate, but also try to show some personality and originality with the design.
A portfolio of carefully organized content will highlight that you understand the importance of producing for a specific audience. Reserve lists of every project you’ve worked on and details of your career history for your CV.
For example, if you’re applying for a content role at a company where the blog consists entirely of SEO-driven short-form articles, you should leave out your lengthy features and focus on providing examples of your best easy-to-scan pieces.
It’s also worth categorising your content if you’re a multifaceted marketer, into subsections such as ‘Social Media’, ‘Email Marketing’ etc.
Organizing your content can be difficult, especially if you have lots of experience in different areas. Time is of the essence for managers, so listing your key skills is a great start. You can always go into more detail in your interview.
Recruiters and potential employers are blown away by your marketing portfolio because you’ve organized your best content and chosen an attractive, user-friendly way to display it… Now you need to make sure they can get in touch.
Make it easy for people to contact you by providing up-to-date information and a variety of ways for them to find out more about why you’re the Digital Marketer they need.
It’s really important to include clear links to your social accounts, an email address and a telephone number. Information about your availability is also important, especially if you’re a freelancer or professional interim.
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