Digital Marketing News

How to create the perfect Digital Marketing portfolio

how to create a digital marketing portfolio

A finely tuned CV can help your search for a new Digital Marketing job by letting potential employers know that you could be right for their company, a marketing portfolio will show them, with evidence of your most impressive work.

Whether you’re on the hunt for a new job in Social Media, Content or Digital Marketing. This guide should help you to start building an online portfolio that sets you apart from the competition.


1. Show your personality

If you aren’t a designer, don’t worry. You don’t have to be able to build a website to create a marketing portfolio. Websites like WordPress, Wix and Squarespace offer a variety of templates to help you showcase your work. Keep the layout simple, clear and easy to navigate, but also try to show some personality and originality with the design.


2. Organize your content

A portfolio of carefully organized content will highlight that you understand the importance of producing for a specific audience. Reserve lists of every project you’ve worked on and details of your career history for your CV.

For example, if you’re applying for a content role at a company where the blog consists entirely of SEO-driven short-form articles, you should leave out your lengthy features and focus on providing examples of your best easy-to-scan pieces.

It’s also worth categorizing your content if you’re a multifaceted marketer, into subsections such as ‘Social Media’, ‘Email Marketing’ etc.

Organizing your content can be difficult, especially if you have lots of experience in different areas. Time is of the essence for managers, so listing your key skills is a great start. You can always go into more detail in your interview.


3. Be easy to contact

Recruiters and potential employers are blown away by your marketing portfolio because you’ve organized your best content and chosen an attractive, user-friendly way to display it… Now you need to make sure they can get in touch.

Make it easy for people to contact you by providing up-to-date information and a variety of ways for them to find out more about why you’re the Digital Marketer they need.

It’s really important to include clear links to your social accounts, an email address and a telephone number. Information about your availability is also important, especially if you’re a freelancer or professional interim.


Ready to put these tips into action?


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