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The 2025 Digital Marketing Salary Survey from Herd Digital is here to explore the changes in the digital industry from 2024 to 2025 and what we can expect as we look forward to 2025.
We’ve spoken to the digital agency leaders we work with, to find out what they look for from digital marketers, and spoke to our candidates to find out what is most important to them, in their next role.
As well as of course, permanent and contract digital marketing salaries across:
SEO.
PPC and Paid Search.
Paid Social.
Digital PR.
Programmatic Advertising.
Performance Marketing.
Biddable/ Paid Media.
Client Services.
As inflation continues to rise, knowing how much you are worth has never been more important. Which is why our 2025 Digital Marketing Salary Survey is here to help ensure that you’re being fairly compensated for your hard work.
And as digital marketing salaries continue to rise, it becomes more important for you to understand the changes in the industry and to recognise your own worth.
And rampant inflation has meant rapidly changing salaries for digital marketers: leaving many digital agencies and businesses caught out by not keeping up with rising salaries and having their best digital marketers tempted away by competitors.
Which means it’s equally crucial for digital agency leaders and businesses to maintain they are compensating their digital marketers at market value, as a minimum.
Understanding the digital marketing salary you are worth is only the beginning. Next, you can have a look at the open digital roles across the UK and in London, here.
Fill out the form below to receive a free copy of our 2025 Digital Marketing Salary Survey directly to your email.
We're here to help. Check out our FAQs, send us an email or call us on 0208 629 6006.