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Is SEO Dead, Or Is It Evolving?

Is SEO Dead, Or Is It Evolving?

If you have ever Googled the phrase “SEO is dead,” you probably stumbled upon multiple sites vehemently arguing one side or the other. The naysayers insist that the practice is dead, or at least ineffective, while advocates continue to

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Mid-Year Review: The Five SEO Trends Taking Shape In 2018

Just when you think you have Google’s search engine optimization (SEO) algorithm figured out, it changes. It’s a never-ending system that started off as nothing more than using select “keywords” and backlinks but has now turned into an elaborate

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10 Best Ways to Optimize Mobile Landing Pages

Mobile only continues to grow more important every year. Google’s recent rollout of a mobile-first index only emphasizes this point. It also helps to reinforce the notion that mobile SEO is deserving of a significant amount of marketers’ time and strategic efforts. The differences

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SEO vs. PPC: Which is Better in the Long Run?

 It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and

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