Search Optimization Archives - Herd Digital

Is SEO Dead, Or Is It Evolving?

Is SEO Dead, Or Is It Evolving?

If you have ever Googled the phrase “SEO is dead,” you probably stumbled upon multiple sites vehemently arguing one side or the other. The naysayers insist that the practice is dead, or at least ineffective, while advocates continue to

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SEO vs. PPC: Which is Better in the Long Run?

 It’s one of the most common questions asked by stakeholders for small-to-medium businesses. “Which is better for my brand in the long run, SEO or PPC?” The answer to this question isn’t simple, but it’s worth asking — and

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